Why Geospatial Data Matters More Than Ever

When most people hear “geospatial,” they think of satellite images or maybe Google Maps. But as Phil Cooper—self-described geospatial nerd and long-time geographer—reminds us in our latest podcast episode, location data is woven into almost every aspect of modern life.

From the delivery of your utility bill to the way autonomous cars navigate the streets, geospatial information underpins the systems we take for granted. As Phil puts it, “If you took geography out of the world, nothing would work.”

From Field Trips to the Frontlines of Data

Phil’s journey into geography began with something simple: field trips. Measuring rivers and studying coastlines sparked a lifelong passion for understanding how the world changes over time. That same curiosity carried him into remote sensing, where he was struck by Landsat images showing decades of Amazon deforestation. The power of seeing change through data, he explains, is what hooked him.

The Expanding Role of Geospatial in Society

While defense and national security have historically led the way in using geospatial intelligence, the applications today are much broader:

• Autonomous vehicles generating enormous streams of sensor data.

• Disaster response and humanitarian aid relying on near-real-time location intelligence.

• Supply chains and logistics optimizing routes, compliance, and efficiency.

• Sustainability and climate action, from mining remediation to biodiversity monitoring.

Phil also points to exciting startups like Danti.ai, blending social media and location data to provide rapid insights, and LiveEO, tackling supply chain awareness and European sustainability regulations.

The Future of Geography as a Career

One of Phil’s strongest messages is for the next generation: being a geographer today is no longer about sitting in a corner office with maps. Instead, careers are emerging at the intersection of data science, AI, and geospatial intelligence. Geographers will increasingly serve as advocates and translators, helping industries understand why location matters and how to apply it in new ways.

“The GIS professional’s days may be numbered,” he says, “but the geospatial professional’s days are about to get very, very busy.”

Why You Should Listen

If you’ve ever wondered how the invisible layer of geospatial data powers society—or if you’re considering where a career in geography might take you—this conversation is a must-listen. Phil’s enthusiasm is infectious, and his perspective is a timely reminder of how critical “where” really is in a digital, interconnected world.

👉 Tune in to the full episode and subscribe so you don’t miss future conversations.